Automated bidding strategies - allow for more efficient and effective bid management
Audience targeting - more precise targeting of specific demographics, interests, and behaviors
Machine learning and AI - improved performance and optimization of campaigns
Cross-device tracking - ability to track conversions and customer journeys across multiple devices
Video advertising - increased use of video ads on platforms such as YouTube and social media
Local inventory ads - allows businesses to promote their products to nearby shoppers on Google
Dynamic ad insertion - allows for personalized ads to be displayed to individual users based on their browsing history
Google Shopping - allows businesses to list and promote their products directly on Google search results
Social media advertising - increased use of social media platforms such as Facebook, Instagram, Tiktok, and Twitter for PPC advertising
Retargeting - ability to target ads to users who have previously interacted with a business's website or app.
0 Comments