How To Create A Survey Quickly In Google Forms And Microsoft Word

 Learn how to create an easy survey in minutes using Forms or Word and tips to keep your surveys valuable and engaging.

While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research.

Many tools, such as keyword research planners and customer relationship management systems (CRMs), assist us in this research, but the best insights often come from the customers themselves.

That’s why, whenever we acquire a new client, we like them to fill out a form identifying products, services, and terms that are meaningful to them and their business.

Thankfully, technology has enabled us to collect customer feedback at scale using tools like surveys, quizzes, and much more.∂ç

I find surveys particularly helpful because they are affordable, easy to create, and offer information about customers you can’t find without directly talking to them.

This article will outline the benefits of surveys for SEO, tips to create a killer survey that offers great insight, and how to quickly get started with one using Google Forms or Microsoft Forms.

For those who need affordable tools with the basics you need to create a survey, Google Forms and Microsoft Word are more than enough (and free to use!) instead of paid tools with additional research features like Survey Monkey or Pollfish.

Benefits Of Surveys For SEO

Surveys can provide several benefits for SEO, including:

1. Customer insights: Surveys can help gather valuable information about your customers, including their needs, preferences, and pain points. This information can be used to optimize your website and improve your SEO efforts.
2. Keyword research: Surveys can also be used to gather information about the language and phrases that your target audience uses to search for your products or services. This information can be used to optimize your website’s content and improve your rankings for relevant keywords.
3. Improved user experience: By understanding your customers’ needs and preferences, you can improve the overall user experience on your website, making it more user-friendly and engaging. A better user experience can lead to increased engagement, which is a positive signal to search engines and can improve your website's ranking.
4. Content creation: The insights gained from surveys can also be used to create valuable and relevant content that resonates with your target audience. This type of content can attract more organic traffic and improve your SEO performance.
5. Increased engagement and brand loyalty: By actively involving customers in your business through surveys, you can improve engagement and build brand loyalty. This can lead to increased brand mentions and positive reviews, which can have a positive impact on your SEO performance.

10 Tips To Create A Survey For Your Business

Here are 10 tips for creating a survey for your business:

1. Define the purpose: Clearly define the purpose of the survey and what you hope to achieve.
2. Target audience: Identify your target audience and make sure the questions are relevant to them.
3. Question format: Use a mix of open-ended and closed-ended questions for a balanced survey.
4. Keep it short: Limit the number of questions to avoid survey fatigue and ensure a high response rate.
5. Use clear and concise language: Use simple, clear, and concise language to avoid confusion or misinterpretation.
6. Avoid leading questions: Avoid questions that may lead respondents to a certain answer or bias the results.
7. Offer incentives: Consider offering incentives, such as discounts or exclusive content, to encourage participation.
8. Test the survey: Test the survey with a small group before launching it to identify any potential issues.
9. Analysis and follow-up: Plan for how you will analyze the survey results and how you will follow up on the insights gained.
10. Respect privacy: Make sure to respect the privacy of your respondents by clearly communicating how their data will be used.

By following these tips, you can create a successful survey for your business that provides valuable insights and helps drive growth.

How To Create A Survey Quickly In Google Forms And Microsoft

Google Forms:

1. Go to Google Drive and create a new Google Form.
2. Choose a template or start with a blank form.
3. Add questions by clicking on the "+" button. You can choose from multiple question types, such as text, multiple choice, or scale.
4. Customize the form's design and theme.
5. Share the form with your desired audience through a link or email.

Microsoft Forms:

1. Go to Microsoft Forms and sign in with your Microsoft account.
2. Click on "Create a new form".
3. Choose a template or start with a blank form.
4. Add questions by clicking on the "Add question" button. You can choose from multiple question types, such as text, multiple choice, or rating.
5. Customize the form's design and theme.
6. Share the form with your desired audience through a link or email.

In conclusion

surveys can provide valuable insights for SEO, including keyword research, improved user experience, content creation, and increased engagement and brand loyalty.